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Management Memos

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Megatrends Are Reshaping Trade

Click or Tap to see August Management Memos

New jobs are popping up that challenge our very concept of what the working world has become. Recently, a job ad for a 'Customer Success Manager' led to a hunt for what that might mean. There is even a Graduate Certificate in Customer Success Management you can earn today.

The new notion of Customer Success is one of the megatrends sweeping across business. It's as frightening as the internet was to retailers ten years ago - and it promises just as much disruption. Read on ...

Catch Up on Recent Editions

Thumbnail Image July - Good Management Means Good Budgeting
Thumbnail Image June - Always on Sale?
Thumbnail Image May - Planning Your Sales Team

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Management Memos is published monthly by My Red Zebra, and McNicol Williams Management & Marketing Services as a service to owners and operators of Small and Medium Businesses. Editions appear on www.myredzebra.com, www.mcnicolwilliams.com.au, and www.sbcoz.com.au


 

CLUES FROM THE NEWS

 


 

3 Clues From Forrester

 

Forrester Research examined which retail initiatives are attracting investment this year.

Retailers apply initiatives with proven customer value, like Omnichannel commerce, advanced data and analytics, personalisation, and in-store 'digital tech'.

Some newer technologies, like automated checkout, augmented and virtual reality, and so on, are on hold until their business cases are firmer.

Technologies that improve a brand’s response to a specific customer need - like same-day delivery, or an experience centre - are more likely to be seen in special situations, rather than find broad acceptance in the coming year.

 

And what is your business clue from this news? Invest in renewal - but only when there's a clear dividend!

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